Town of Mountain Village selects Marketing Telluride Inc., Karsh Hagan in RFP process
After a lengthy request for proposals process, the Town of Mountain Village is pleased to announce it will continue its tourism marketing efforts with Marketing Telluride Inc. (MTI) as well as form a new relationship with Denver-based marketing firm Karsh Hagan.
MTI will be the Town’s lead marketing agency, and the Town will be directing MTI to work with Karsh Hagan to further develop collateral assets and media strategy for Mountain Village.
“Given Mountain Village’s need to responsibly and sustainably promote and manage our tourism-based economy, the RFP selection team overwhelmingly agreed that Marketing Telluride, Inc was best positioned to understand our needs and meet the challenge,” said Mountain Village Mayor Laila Benitez.
In October, the Town issued an RFP for tourism marketing and received numerous responses from agencies around the United States and Canada. Members of the lodging, restaurant and retail business community, as well as Telluride Ski & Golf and Telluride Mountain Village Owners Association, were part of the Town’s review process.
The Town chose to engage MTI as the lead agency, but also to forge a new partnership with Karsh Hagan. Karsh Hagan is a multi-disciplined marketing, design and technology company with extensive tourism experience, especially within the State of Colorado.
“We are excited to work with Karsh Hagan to give a new look and fresh focus to Mountain Village and our assets,” said Mountain Village’s Business Development and Sustainability Director Zoe Dohnal.
In selecting MTI through this RFP process, the Town and MTI will now operate under a new contract for service structure and the Town will work closely with MTI to develop its budget and strategies for tourism marketing.
“MTI has demonstrated a willingness to be flexible and adapt to changing conditions while focusing on our role in the region. We are thrilled that we can maintain and grow this special partnership moving forward,” Benitez said.
The Town will meet with MTI and Karsh Hagan in the coming weeks to execute contracts.
